Luxury Daily
The authority in luxury news.
March 30, 2025
  1. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  4. Head of Bulgari named CEO of watch division at LVMH
  5. Kering partners with International Trade Center in Madagascar
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. New Nobu residences, restaurant coming to the Netherlands
  9. Dior spotlights connections to feminine artistry in feature-length film
  10. The prestige play: How luxury brands can dominate sports
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Gucci, Burberry lead luxury brands in digital acceleration: Altagamma

December 7, 2020

Gucci has proven resiliency through the global pandemic. Image credit: Gucci

 

By Nora Howe

The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  4. Head of Bulgari named CEO of watch division at LVMH
  5. Kering partners with International Trade Center in Madagascar
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. New Nobu residences, restaurant coming to the Netherlands
  9. Dior spotlights connections to feminine artistry in feature-length film
  10. The prestige play: How luxury brands can dominate sports
VIDEOS
More Videos

MORE IN Marketing
Gen Alpha to reinvent auto, beauty trends: report
Luxury Unfiltered: How Italian luxury is regaining the lead
The prestige play: How luxury brands can dominate sports
How culturally-aware influencer trips can successfully launch luxury products
Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
Kering commissions artist Malika Favre for IWD 2025



RECENT ARTICLES
Soho House strikes deal with at-home rowing brand Hydrow
Ferrari announces US tariff-tied price increases on select models
Head of Bulgari named CEO of watch division at LVMH

Balenciaga channels classic Hollywood for summer campaign
Off the Cuff: Getting to know luxury’s top-tier talent in Q1 2025
Zegna Group raises sales 2.2pc in 2024