Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"eac8b1c1c569279f635910e81e8311e8","s":"dfda9bfec92baf91"}
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