Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"edc055fe51f220bdb3fe83b3d9f53d34","s":"7b8cfd18ce3a1a7f"}
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