Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"a448707ec78cf09de5160a45c1dde96d","s":"0d3ba44ad73daec2"}
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