Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"8498adbd026228aee374290a3cf25b28","s":"bf2128a9df0936b1"}
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