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Fragrance and personal care

Gucci Beauty introduces new Flora fragance featuring interactive digital activation

August 4, 2022

The luxury brand marks a new chapter of its Flora Fantasy campaign with the release of Gucci Flora Gorgeous Jasmine, pictured left. Image credit: Gucci Beauty

 

By Amirah Keaton

Italian fashion label Gucci is fronting animation-fueled visuals in celebration of a new fragrance, pairing the launch with a digital activation and limited-edition products under its luxury perfume and makeup arm.

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  1. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  2. Off the Cuff: A Q&A with Vestiaire Collective's Samina Virk
  3. Luxury haircare market to reach $31.5B in revenue by 2027: report
  4. Top luxury campaigns of 2023: Louis Vuitton SS24
  5. Dolce & Gabbana pops up in Portofino
  6. Quarterly sales down at Versace, Jimmy Choo
  7. LVMH discloses ESG standing in latest report
  8. Lexus Courtside Lounge coming to new sporting arena
  9. Custom Louis Vuitton looks to take center stage in digital auction
  10. Chloé takes consumers on a road trip for fall/winter ad campaign
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