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Dec. 22, 2024
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Apparel and accessories

Gucci mobile try-on experience points to luxury’s AR possibilities

June 27, 2019

Gucci Ace AR App Gucci allows users to try on sneakers via mobile. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is taking another technology-forward step with the introduction of a “try on” augmented reality feature for its Ace sneakers on its mobile application, hinting at future fashionable uses of AR.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. The RealReal opens retail location in Houston
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Quarterly sales down at Versace, Jimmy Choo
  10. MGallery Collection wins Grand Prize for luxury tourism
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