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Retail

Great store experiences defined by 5 senses: Wharton’s Barbara E. Kahn

June 14, 2018

The Wharton School's Barbara E. Kahn is author of the newly published book, "The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption" The Wharton School's Barbara E. Kahn is author of the newly published book, "The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption"

 

By Daniel Hodges

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