Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Mercedes-Benz USA president: Great culture over strategy any day

June 25, 2014

Apple CarPlay in a Mercedes-Benz Apple CarPlay in a Mercedes-Benz

 

NEW YORK - As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA  June 24 at Forrester Research's Forum for Customer Experience Professionals: "Why Good Is Not Good Enough."

To read the entire article, please subscribe or