NEW YORK - As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA June 24 at Forrester Research's Forum for Customer Experience Professionals: "Why Good Is Not Good Enough."
{"ct":"US80iwAYd9rYnLvGBcLCUVM5fP02\/fU44bsXqSUsyS+asrJ6\/IwNhH1P9wkm\/oMlhfPxJHtb4y27R8YtFt+GEPr0PoYYZY3GtKxHAGseFXp8KY5yvf1\/2t3ijxXN\/zqsdk4\/UXz3I47N5JXWNse2aS2bR\/ykPF9mNGMFFJYnWNN2a7uJ\/ZWZZmTMhcfBqJBZitBsfWzsc1aVFjA2\/clAwWpIkyiMWEgrSP354ck1Kq9VjNIeTf0qvjQKhENwrY\/ZzcRdcSB+AKfUMLAwJxDeMD9o40ZRrGD5iH2WB4EYyUNpRRo8m+1IF9QQ+eBgz5YkH4M8f1n2gCuYjFfMajefDrrB7Z\/aPxeatBk\/eDAHvXaeiJIbT0LGRy4nuz0whgfpQ3FvttolqJ5DmX8mHmS+BJE5czUmPdxlefTK2qbVIUA+DJ1fNfbv1x8h8k9kp3L8pfqyyJQruTQV\/+ChcV3VouibzsD\/93H7IP1\/KAA+3RD+jTQdWnXA0mNlL1oeRCm8MTFQb4bhlb63x9wCgvfeugt6xZDAx7YINS5U7jv\/s8Lik\/esuocDSclOU7UMl1zc8NmNPPT9rWaPV1CJnWICaEt5vDrclcfZmy\/QBJOu2sjuTYitxtOnVzYzCP4ERcpyEE40x3iJpE10VPe5jVga2SceoTGqu6Y\/iezk4lfg506FxPtO2LVd8kJyvRfurh0Ntfa+8marxOh\/QAWPAOW\/Ai2jKxMH51A4Try2BQquxfuk9uR2AIwhfon+vdSjfdHXbdDN7E7\/d2wtc3mqZgIIj8CCqiCOeVxqa9zpBA7YpUF7rs0fMQ+QzLAleC4evRuZVjSSI\/oA4GGqCwdZZ6c1+pNMdswW42ifgSooxjR6CSHYantx627UnSyxa39Fsj9oAAdoqmB1E1lKinLsCj+geikuF5bToMd3MdE5NDwpgp7LgkCyWbXK2P3wyRNz3tYvGwlZFPVjCUW7VrHLbuZv3JxCaRziYcUu0D9ob4d3aMo6FJN88aWvQrQaGS70PFt8uFzqUni+0Q25i1TTHlHBNTX4SHQ\/JrKw\/iHElGR+M5+bEQs6ysbAHH87HLLK4PLJyRWJybHLmrWGnRybr2UfrcMuzUJmMWZHpJZ9hvsHZINsC5Hm3VG+S+xMKa3ZhxPKPoh3LepVZ1+F3Lxnnt6RUA05ByuqbZo9fDZi7x7GFYZMe5lKOu60ZRpyo3Uq9XMyNQiFlNdbxh1OrontKaTpt3dyPhqvNmXyXNLEXJS6c9qKG\/LssVhnS+JmqCvsEhKkLmnS+oy2Zo+yXm73YMf6k0cpZEDShteT0Upn1Hrb3qize3zp+90vW2kAMqsyXb7nrHIyEs2P83SrN0VI8Uefdr\/nYt01EY67lKDwShH6nVFDAqObE4PamAZLJhaL4HOGCdD6whXYBEkpugnlxG1rmKwy8J55lASZ\/vSmBvXD9keck8EQK1s3b\/HoLmdy6Zq8tto3I4h0WyNb+soH1+uxlwFkqFk06FkWNcgD5YTYr6Ty5k0TRNhxnHeoC1BtNCkxXXqSlqhkNK9arGtXvlO0s+Vpt0WpLspnuBIKyhDmae3TVGjdIhW5PAeqkIOdItmXrbxRZ+VDz15iffWIHY1rAAywxetxxI2T3MozKnzPiNV\/NHN\/o+uFtEQphAuapZtWBGkP9RxbA6l8XmvDsY6tpcDM4p2T+cCXzJdg1i5ytxgKwH5lpg\/IjDJsLzgQ54pMX6LrHqTe2xHUThRpfQhVLXxMOGgVxB\/RHsdMScK+WywXgxCsgniIwlJDk4H7Z2D0nijGcbVo8OxsFd6mVySOO+em+0NmDbuW2oaeTNzTgvlVvdtLnn3sbHWLUi3apBfYoP5jGpSQ6LgCuHA\/TYfNBMyniapMh\/grmBGHmtduhKDMUDCnnOuvLPF1aJFqrVmbmk3NxpbF7bVBmNWI3kwQTl09ddlBMUyAkkFNELXJzw7tU2hxXzQNY7booDQsH2CpLmaK15EzRcKhek3jsyokPd06sYojarnxa0axt5rWyDciFjm14wnslfOAxa4RU4VLSp+LK3skqjRpVTFV99hwHrcKqT81jYjFQoscaIMizgvDS8PS27sQ3xggJmNoTmPOm7U3zPyu9cZN7WTZt0NT+BJ\/7fmPulK01P4oQvyHhaxbnUnftL4Uj4LnW44kgZARYsJxOvhXj7oYL1lGnqTcpGe6VBiFIAQH5LQvp3v\/xoS9+q0BBg+uBkUoWegvDaC5tXvB5qrux3Bysa9YaMm4rn0OutFPvd1rsjAr1w8FZAkA4z9ZONTrj9R1M71YE44iuTpCW0lRKn3sB3MjGWXsaKEsOq6sezeaWbX7KonT8fNOcwG+RN9htV7WYPrzB7Dj12YDtxf6NAqjj+7qngRsY7vt2GA5v181GHCy9fsWK2CX7NwqCrUkKlIi344BeF3XNZMgVHQP0XfE+qo9Yf9f5cSBUNdPvUcT5++roWmt3izlYG9\/ClCbLSaObgxz7NlVr6k6QfQFJOffqoAK6\/EB9Qai9tuG7X\/wMep9VzDdkobZQMgAWS7GCLL+zwUUnLdaLImIQt5rjchR7TvOrt8q7WOQuO7VJ76Fx9hN1b9esMOWTvXjkHRhGgTQWTBCJPaJcv05O4UXpPp8sIwfVbki3O756YlJ+tgOUaFxP9YtmKVVdmpQHxiTrFfnCq4QESI65Ct2zB1lgBqFdP8vj\/LzDDPeJaWZHgapeUnliP5Mk+rvENiyTqb5Hpp3nQztorkSYazE7SAyCG9UqmHuJmH7EdQaAXXgVw+Ulww8FHTymkg2InYgbe3+KKNdWW7QQMowwODyezCO3hHS\/LYbJLRUyIv+ToEzxMe3sS4HS26Cr3Mjxu4gDxbMPCyJoY1ladwS+pEhMXDxRyQwvT3RXBA3kVu5V1XAoDFeAZNiMSY6sKmZyAbWgK6rE60291QCbY26C8QSyPpvYFnGO8JT3DPHNGcSl66jPlV8N5mWnrR3LwRPKz2T6PYmccyXYO3qhG3ROkusnufkO41BhLnLoqUhZiAkRV3FL10Y8Gj1Tvl0A3yHzykMXyUWsG6nkzbGJJOZLeRkxgFY6Vt+yWMMF9qIuLtNSOKK6wCEPh\/RUx1u9rSylY0KwN22PbeCJM2PBeQKpPMgqDW8BJMZ1Os2t236tfQqbGSbDXcg5un00ueGA714ucCD8e+YFsZB7iX9ZKOw8nTQ4nN6Z4YFjzw1vIK+iKQG0aUHILIdvaI2cgG107Ink97Fe0BgkPpK54ryfZ3t3uFjrt0h2q+tJLD0wAyPo9sRQbEvpY2q3QmDfMwklxhn8HzeHkJlhlIcBxt8xr9TMLeVRawsICp5uJ7keI9C+LhvMaER9tiVfKc0GmjTjE6duXHBKNoBRcKU7Go3IDeGUb1Y4ym1pVIXtZwPnEkscUHo+9hYXrIBCDq5ZosCPC3nYoTaUJQEUiXhf+oOSLz6wQ+tzZKnkNJXi7aUXRdUAkDkQetAubfc0O0LGtgl3isMUrDVeOJU52+gXFt1Drt4Fh\/LmKwykwBNRzoWwSg+p4khi1ik33FmjZkD5l6qMXzBpmyBpv2zI9B81\/+ukw6yMi7MG57Aet2wuB5h9BDbmqirrltLplDkto8Tidm8IzbAuwXQLY28+CITH0jnNkaJXFWpxv3+CVKKmW8tA9T1nvqKgsfs9bWETNL+fSPizqRdrGb5hYFFGowze410G2nxkB9NBvOZLgb\/r2Ay17Nh7zAedoe3+yCs\/xQUCPDSqwPhUlm4V14X6hjF0EzjRxFBGg6i3dQ\/xazgvpvKT04P2yKMw+sRZmATu5BGAnoaW9bwLagpiGQwrXip87FntOTvCn+S6tsAbkNfjmg823eU4wAe4\/zugKGPxExb18rC4yznjjvpLFozFd6uJArQskUeYRFfDbN1X8rDryd6kWKhWwIZsYhg2OSZoYdGebeXUSKswB7aroBZcqGuRhfNVK716efsipll4J6UGtqEjiT0dq9iNk+YEvEOXQdADCpJUhztKVBdGrz8j6t7dSUGfF\/cRbit3xcgJUv5SVCchEIyaXmU9kWIdKVarrwZKIL1QWB9cr6z07SuMX\/ZhpFZaYexrsBm+rVZfCkQYpdf7\/Zuag+xpu7DLuq7MfOuArHx6ILLBMV94wkdj2jX\/Wvjdz8GsiVDdx3diqh9NWtpt8f0EV3jUIHF5XSaIYXx5fAiTE2BT2EkPIfhb1soDE+Ej5bnyBY6X2lO8FVW0PSy9v6gNOQJyzqmG7Ds3kFNoao4afDm\/ljKujyZGKia5VfENpk2+BnZm1SM08\/nuRxo81FE1kHCsAnIV\/L+FVkWtMF0mWfoFVKvb+MV7196GvKJl65N\/sEB5OpAgFijxnvKjinCDYLAx7DGDWp0Kaa1zGu21UV9xFhItNy9UwomG1FeRjQvDGnLjl6L\/DzDRzwJsUgQhTGjmSPW84XfYqr77HFP98bZeRCooWKtdAaAeZT45fjfILcOcPIa6TUfC7eXbMwNwjuUQpxA7n4eQoLGVkxYe45cRffqa5Ogbp12CA2jRmmptNGrGz2cQBCq8zz14TXVbF0GlID4fp2JKJjeHFlC8Vkpbh6a4jYHSHzeHrjeWo3IV5\/Af4jZQzErHQjZvpH4itpFE6l+UVy\/kZbN7tEQXGyTTkbouAOTKTU9LigLGYC9Q6C0u8Nspqi4mnICogOI+Ag6ajxw+ScbObhKtNx0ZNv6a5fgj\/qK9dWDuiSkPcGcnKDSfpCy9hdaq5DHBv1zFHzjb4rc8hNo0HBzJVEAccRy\/NwPbSbwp39sdIojbV9JRhviuY7EDSsfrpSWau89ZOWkb90hd8eFFeVBFezvz3GcHGgBLipDu8nvamzMwdW2XcPpKURPe71BGR5vvZiDD4DiFUtmdyzodCiyXAqdAdbclgXXhajTGHCX7fprXVrxIYlre12T8W2BRLSfFIgyNsszbk56A6tQDtaUfPWaSChkyX67QMIJYXYhXGwq7X2N54w2riWmuBPJV5Ng3Ahy8cvuieeisKE7RbkTVAmjEU8xpZCN9x+vO27bLi6mTO2eqLnIT5lvw4a3cz2EFFZ2kkoDCSyVf+oc6L4g3t5WP8rqC2v\/C5XLNCQSJBPXabxbn\/6ezWxaU0LeuToZIvRWLULUBBaLWV+dhI9OXBTfRjy4Q\/V77lNKv\/w8L800uGMhi7Jlas3Eo0rRxBaknvAzJQjoykS7S4aVh26NTAfE5rYV9El0d7ELWhGdQ6+HNOCvEkpnPVMhigGDJE8PEwLb1\/gpH41Lj7UBWoi1a7i2En8PU9qeeL8nbCpJlhksRxkjVZFV7O\/y7OdCrFwL8IOO08NbukGFFX2Vawo9msSG7KfFUyYwlU01LUAasAbm3cJ\/0JbJLV\/DQVS5nFbWUxLH\/UYYXqjY8NJaaYsIu5xpMtBjShGXA1hQJsB0gOE0itT76xfRxQY++eVeXqzvu1AczX4vufMu1IzBSh8xXVu111nHSJfcbBGa8iMfWoiYQKkrg9TJobCXdNK+\/iCtDxU3EVMeCeZAGXP37ueGlJWYPDwdrMJxUB3qgS6KTxRjhcwwqHvFSEYjeSMaBUNX\/3sXJ\/1D9JJFpOV7W01XHePw7VdfEqy38Gl9bUxKqJpe+4KrbdplhESONQ6SFtUHpuE7NJFUPOaeqlbFeYZeTIlAb3NPEEfxB5tzy90NbIo5K6YuGYs+BQH9o0N0GOibwESygXbwzj7b0oiSq3dgwZg0kwfZrCaLq5JYg7s9uEaaYeruw+eueHKxCrTivrFBYkFjYdu2JkL1VJVsTBGcrquhr+ssaWo3Cp6B2DA\/DIn499KejazjSjipq4V+PPOrf8mOyysVoqwcludnAZnpKThw3qY6KXj4Q9CX8sgfXWtQdec7xaO0EsSObdeqa+5i8DyXGWnH\/cR3\/wn5m2s+GpfcI4GW\/oZFiqk5SJcXedKg\/f0cuBpX1U+u9ZXULacNye0Ldy57Z5XhYOs0yg+BHi9dGiEzipKuM2iauIJkVZ1Ui67VxX4IwoYKenz+hYvWvyBwkV5RGr\/S8t6yb8I+9QNFg776Ychv0OPRZKHgv0FYiAOqY7tQMsosOC\/5FvRF\/baglbtYNWjQB1gscOVMfodMCdjI5XZ1eO0\/Z1Pv6EA59JrMQBd4HsT9yell1pB150\/vBoYUd6fXaEBC6Hoe9bAI7B7DKFpAWs8EKf1gCARQVijKpoDQJr9BTf77h1wkbeySf9H9+EFz1GKs9Kbwg3UJr0vgmoVoIGutsJuKYEaQ7aDkrvuZ0ID4iEaGJczoMPDVn18Ew4ICLdKuH2nPbcx2y2WS7aW1aogFjTaHqMZ28f0N4Lc7I19XISxON9WT7L70ej0hE+4eExpY5CZez50N8FmFufOoWLrKm+zXuqUvZPRN3wtkTuvDfP8HkyAlt9ikcDKQjKnIjbbhtUC9DqPXEXoxp3XSDy9M0oe+RXNDQNr86V2rhHNmEgk1V4J4LpaqV\/EIghhY1XY9FOXxN\/OAdHJW4cBClqtfeAkbGy7e53QSBhTW7dgDhnk6jNpNBnsBAeI07nbg2jdISGoJ\/RFI9eeo9weppMPek+4vj7shf+LeMocHphHh+qCWHo1mOVaK6WUd2d\/1P7BKG4r2iALae3OvuPqC5EXpf6I4JxxW8JAYEJ94bWBveBLYGiEAsUC+YvMgOj+5s3Fm42D7mV9zQLCpyEg+8aG\/52RaWsHpzypXbK4VovqYWWnhaS7\/IL692bokjAUH5u4Io0xnDKHDinRiLpHMxPJzvjZn8ORVcMCzdRIbnO\/Xy4cf9GMrGAJBb3cRW8fonf+JFx66dSiIKA+ZzrjrYnp+ArIKbLW\/GrPy8anJOlnl8MOPfDnx5e8jU2sofGBJrTyY2Py14hjmyqU\/dfq9oQ+nK6Qt+gDYfalfBGKhW+r14czHXR3H2ibvLQ3aQV+hgoc9eokYqo4jtDRBWmESU0mnk1U32S4qpBq7ZturxlBwSTDn9Cq4ilwCvqIKvCThea56YM4seaY96jfx+TVPenJg8p1\/1fypx3wYNBqSs2WgJAUos9FRykw5Z7pmVikEzcB1DJknD\/uZ0JB0XDfMb+tJHPYFhJfQeKpLwMMjSNfyQoYsfml1faiWrs6zd3YRsdbL1XeHkS\/8F8GoTrVtbo32zViSDawlfZYGOL9k14uFpYnlHxjASQE3\/YSBM5shzh9\/Mz1RXPtOk\/DbEMzdflZvh7cGWsgWSgV9XRJuruzDt43rYfE0+2TuFMKXO00Hox1OFjX0fvGnqZMkjqknbt5WYVtFswExPsFR\/Y\/3Jsn\/B0s3we\/nr\/Gkrg==","iv":"218a3608dbf306b7bcb8522681b0b907","s":"b5ae82785de1315a"}