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Graff reinterprets $500M Hair & Jewel composition to target aspirational consumers

October 9, 2013

 

By Jen King

British jeweler Graff Diamonds is celebrating the 60th anniversary of its founder in the jewelry business by recreating the “Hair & Jewel” composition piece that catapulted the brand to the forefront of the high-end jewelry sector, a move that is likely to spark the interest of consumers unfamiliar with the brand.

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  1. Alexandre Arnault named CEO of wines, spirits division at LVMH
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Luxury Unfiltered: The real reason luxury brands fail
  9. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  10. Saint Laurent Paris rebranding effort to settle over time
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