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Nov. 16, 2024
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Fragrance and personal care

Google, Pat McGrath Labs to host augmented reality pop-up in NYC

October 16, 2023

Visitors to the technology-fitted space can expect to get an inside look at the fresh way to shop for makeup and skincare. Image credit: Pat McGrath Labs Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty. Image credit: Pat McGrath Labs

 

By Luxury Daily News Service

Beauty brand Pat McGrath Labs is bringing its products to life with help from technology giant Google.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Genesis House presents winter light installation
  3. Louis Vuitton goes big with temporary NYC store
  4. Alexandre Arnault named CEO of wines, spirits division at LVMH
  5. Dior goes for gold with flashy J'adore campaign
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  8. Chanel inspires natural beauty with ‘effortless’ campaign
  9. DTC brands playing pivotal role in bricks-and-mortar revival
  10. Bergdorf Goodman launches flashy holiday window series
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