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Research

Google parent Alphabet, Facebook duopoly to overtake TV spend for first time

March 3, 2020

This year marks the turning point as Alphabet and Google cross TV in advertiser spending budgets worldwide. Image credit: WARC This year marks the turning point as Alphabet and Google cross TV in advertiser spending budgets worldwide. Image credit: WARC

 

Online advertising will account for more than half of a projected $660 billion in global ad spend for 2020, with Google parent Alphabet and Facebook combined taking 35 cents on the dollar.

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