A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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v2TTWqXnyUB54pLenQUwsr7\/E\/oZ3Gmh8T6xSlz96hsY2KVuiiw0OakVx\/8rJbT6DiGuMlWxeIrd4VcamBNrKJajQkrt7tKsbaEXR9kLNmW3jYnJFzae8vv7FcerdOBsJt6WhBISla8F7afXJu40koqC\/DyAyMHpwh6XzsMnFYsYGvGAWhybDQXxH4zOk2x67Rdw6jWdOsFq+o+D6mm2v8\/zDekHcwFfFSrodbsic5Sf0UrhbB9htwEsaKLilMXcmhtt2hfL5LSc8EiSLp3Dp0tiKTOLwFdwIS2zn65UxlsSRE3NlgQdfUQ6skBssGwqIVPE87Yb5E4+Hv3fLYyfXuYhYn4Uq3rQKDldgDg99Vo6djGp9W2xmWjVtqE1Cgsg3cnIKKapE7JLnlWUcf8efOSx4Yx1dv5QQEfdTKwU1tmsFai2QRkC2Ri3DBHBXbWjfGWoQM0OIHnEsusv7gpIA7Jx+opg8pRn1DXkH2zCjeCOXLtdV7w7SFRPQo3ktdAII3ZHOdl2jp1cAm2OsJacQpPD08yd4B+sBwgYrFzul5BKcDG9TMs4Z0jYDtO9HjAFuYw7vFXQlqe2W3Wf5WigDqJ5gwMxULVBrHF0a3xXe0humnN5DaBf4HjqMRXksdD7VZNznP2EiCp2MCdZ\/2WmkvcxygDtgkeTpsgHQ9FsADy30TXf\/KlJhr1H7iyM66bBgGh1Bd9h1pKaU2ekvU5RaeHAOGwfxt+d4x8EcImFbWuzQ2ArE0TU3WII\/JGI8QlR92As\/V634a\/rTYnBdagLMtGF497wUlUHLZTo6cnuaOmjbbiLQdj2DKT3kihbIWsYMPLGa+7+jeF6hBGxz9tkZJNv9sNY4Oqq87ZRktvHqSPaVhuSYs2tWtPjgL70H58TYTM7s5g5ivpMbuN5EHBpXqwccyqepHOw\/HFMni2DVuMHBKjohNRUB+SdjwEh4VXDvrPGuZN7kOkEt5eVj4HdMF4aS7qfnT3hqVaIF+MNicA13kVVe91EUxyuWptdIUa3MRQ5J2o9848y2ucQM39QQestBeQnhqpZUc6Ka8EzhEYfP\/lAlEIVU0bNDxRCKJ+DI42IONHqlvuuT03MPj1e4G5b9bkGLx5p4frUSElF8+aPz8SOUPEj7cOnflNrSFQA\/lqJO+FtcglzEYTL5S3ZGUJWP+oPLFnPjgCvAGJJAxwpohVyvck5FMQWgOKMOdJC6gwdGBNyb\/aru74cI5U\/8PPx22qu9fBSOWibDBZknZyR+kYXgGusuUAtRF25TudF9u037zIvU2ypu4zhymc8CS+CYJtn2vulYJq\/k8+YvmDLuHmumaXsosKOwz9vEUJDZo71vL0MRaQ6h5+uFX0FjMp1mf3Igwsg6mCTFCHZwIy1toNJUWxs1rl\/zjcBs5BmvC2vRQTrXfUrvH\/+M3ORkhxhpXhvZxEfa7op3oUxoYOiz3AoHFjszo61e1fAdwESfLL7IwezdlNpQY7Pdche9vV9RDtOykgUA5WiPgpMF78Skjxprc0vPjNgKkwp4ggfVVAp32Ou8oaIE38lOmOXTRD+a3zpI2+8cpmf4\/qoOKmYU5b5RISNsyQIRJTWBiOb\/eUE4h33lzbbGECrvvPzfqmtzlmS\/zZ\/RY3nizUiZBS0MMfddjAn9nSJ1G8Fh3VKAHTS7+gAqC9bF3ErbcvjOuBvor83HfE\/mEFK34XifosTgwOuGoHrFcZralgZgcnq7cThCWZKBMYA9VLUM\/w2i\/cw0BBzmPAtpULYR7IDLe3Kht45oOQNUt0+UZldiTkSZ7AhX6411EXTOoPVr4HbMdndGwzWjoLRbpVTV9q14e\/MiJ\/V2GH9EMy1F8v103RdTt4Wua5luLCCakyRix6Y15x6Xei99ALFxPqrH97Pbt33bSUNCdOzHPl1gNXhzdkf2+hUttJ6e2iOjqttRlOkOGZ5tiL5Jbr+xm\/3HYZ0HHWbU2ViGuvmDGpfXbE72TXnQGcSs7ZcMx+2s1Y\/xYslWN\/lmZTQfZGePIUTfN1LV8hWja4hPDzBrqbC0SYD3LFeZabXy5SqOSODqgHEmxoN980n1etoOglk3\/OiIObkIq9FNIFkxGw45hAn0HxTcaqTKtM3hgbzHJl5Bw4oVlPcp9TaBYt158D+KQgZsnnErQKqM0Bc2Ye1OV0n9TVEr+\/F5Iq9shJu2W32s6Zy0NOt4fo8NBrE1E41y6lOJ4dQ\/iZcAqRnnfaog4lhdyo3T4WuGeTGoEnepZwW5G9\/ng5ChZiKsUsC3x\/dCL8wtXQl8k5doy69p+ehWBTHVkYAlshemrLNPUTn8JcrsHR6DLhEptD5lUMGqR1W\/zKwvBz85A2hSZaGEpRJwmBoY0V4WhThntD0gixzCQv6Qls5VSngNSeaxZ3Lfj+WkCwssAtZyU3NEcY\/gwHgipVc4fdiIsfA4mLCpiM0Db8gGpL9xKOEf1b4RDfa3NzjlbLGZkVGHYkJTtWOhObiJ+nBeS1zWzWuC0\/fzUqhwHU\/uqM\/KJ9BdHN1qd\/mdOq\/lDbvKjQkGWJQNAanhfmaaontofCe1aqE4xZ6wLpj8bM4s6ubY3LAcuqySSDLRq7XudAnlPf665MNPSJKXn5wfnKY+5JAywpXR9m77DjqYZ2dAhlA8ryYQKCXvqPRh0MK1D\/tUAEdkdIs9Jp0fjP8Px5zJSRXgnRAyiiIj8HDTvF98qt+y\/N3YySFpVTzeFv2Lqr1uxfxvxbiOfAD1zxnNmW8XWu3EDbJoFkAaVGKQo7VDNGHCo7vW9CQCFji05H+yKM6uv7\/Zlp6DlWMcg77Blf1EkOuX6Mlqlk\/VU6leh93W4GpqQMOQFqLlnKqWKlEwzOr\/SDjjhKHcvGca9dHIJHSxVmhoWeokK0poPdKFKoNEroMDpTCPOq6\/ygvC9wf2RrhV7WNZEqMK3BZ9ll1MpkHwuCWsBRe48jyEupWVi\/yTg0uJVz1K0CjaCh7LTF70MzdLWqwUQQtTgTJ+I9iFU0h7zLG+0W1VFl9pBZn5og\/H3vJjeX7RqwVyrRj824e4En6IwaytmpYq6sCJj3mEhcRxdvL9JKxtk8NN4NvtbpPigtHjiBGnK4NOu+o43SrOiF6aeqcTBakYrh8yS8xhjHew92\/0f5Nh01di\/PVT0ikK4DYB5WbgpCRCHWlDNnLmS6VSC3KgqE6rcS\/wBy1zkuf7bnNJjyH9LJX4oVq2G3mX4DfavbJbuT9ZCWw9MUeBSDhK0aF3vKuKH8IgrBeFlUrXb2\/abbDTXZ8vl2+0CA+mE64PG4xsAM44ebS1o\/cflPh6nH1o5L\/NssdYZhXaJ0n+HBID7KJ\/ZsReIUVSMONCixMiZLnwP\/cOKz0\/pKa566I85lG6Wrd31tKfsH7DOdXqZyuPZ3LB9+H1rmA+SrlVSDNY6AMegZQW73iGY9cK1EDBcdkLgXT6BKIBb0HgGsPM6Z4posrTLJRQXX36cPiVFeRpbZudk9JeLcvoqEOMGXnrrz4bw1vuMYyJoYDcjukMd47d8T+xcAlYTcfUFpqVTU5Av9YyokRvIyAyDJGa2W2j\/6XZTJCUMe8foVinLfy6KaHKFlwUbNjq5Efd1XHxH7fBPz548nNEOWHaBBuYEoJKJpfGhZyFyMy04YN2dYyVXPCPreKNmDMtoKvo2rt9Qv+7+su58ZfHHhP\/t8mPWH2Za+PVXL7DlUIutnSyvcQuynWBAahVY6AOle2UZVdofoqYvhdfNIPSt3UiLZgCvp9cdRj8e+dCy9rZyzj8S2M7XOieM5mGrnFtlCYX7OsA4jU524BjB6TfhXVZRgKCmbdwb8xGT2grpPxABY3ZnywmIaCgdk2FVt8RTvvqokrH2BWg6FpPlcWLEEc\/bPo14faMAVJPngvGD5AZ4234ATyJnmF2rckaieuLubKY72pemYpiv+TRCceWkDx8eAVTqKIzHzi14Qd8O0weFPPBP6E6OeqEMQ=","iv":"7d4c1a319ec583fa8ef10277ac7dbd48","s":"f6e91c1761a99a20"}