A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"93c8ccc2084e9885190deb6df0fc8206","s":"17498112605d061f"}