A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"8d32167d760d57e18c21daffa3cf4784","s":"23a11e5ab18c15ef"}