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Dec. 23, 2024
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Marketing

Google ending individual tracking, giving digital marketers another challenge

March 4, 2021

Google is going in a privacy-first direction. Image credit: Google

 

By Sarah Ramirez

Technology giant Google has confirmed that it will not introduce alternate identifiers to track users online once it phases out third-party cookies, opting to use “privacy-preserving” solutions for digital advertising.

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  1. Mood of global millionaires in the pandemic-era
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  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
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  10. 2024: The challenge for luxury amid global and regulatory changes
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