Marketing
March 4, 2021
Google is going in a privacy-first direction. Image credit: Google
By Sarah Ramirez
Technology giant Google has confirmed that it will not introduce alternate identifiers to track users online once it phases out third-party cookies, opting to use “privacy-preserving” solutions for digital advertising.
{"ct":"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","iv":"30627eb6ad8203e1c3951bec2d85655a","s":"94aabebed21764b6"}
Share your thoughts. Click here