Mobile
April 22, 2013
By Chantal Tode
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
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","iv":"63f059849b7e76dc09183b09e75af895","s":"9291983e0f8faa04"}
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