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Nov. 15, 2024
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Apparel and accessories

Google, collaborating with WWF Sweden, makes fashion play with new data-backed sustainability platform

June 10, 2020

Google's next foray: Bringing fashion down to earth from the clouds. Image credit: Google Google's next foray: Bringing fashion down to earth from the clouds. Image credit: Google

 

By Luxury Daily News Service

Internet giant Google will launch a new environmental data platform in conjunction with wildlife charity WWF Sweden to promote responsible sourcing decisions in the fashion business.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
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