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April 21, 2025
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Software and technology

Google Chrome’s ad filter will force advertisers to make better ads or disappear

June 7, 2017

While luxury brands do not rely heavily on display advertising, those that do will have to pay attention

 

By Danny Parisi

The latest feature to be added to Google’s immensely popular Chrome Web browser will severely alter the way publishers and Web sites handle their online advertising, but whether this is a blow to advertisers or a call to action is still to be determined.

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  1. Prada sails into summer in new campaign
  2. DoDo reintroduces namesake with ‘Nature of Icons’
  3. Mercedes-Benz appoints new US CEO
  4. Acqua di Parma opens doors to Parisian flagship
  5. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  6. Pernod Ricard reports 3pc decline in net sales
  7. American rapper Kendrick Lamar joins Chanel as ambassador
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  10. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
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