Luxury Daily
The authority in luxury news.
Nov. 23, 2024
  1. Women now represent 13pc of global billionaire class: Altrata
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Ferrari, Chivas Regal forge multiyear partnership
  4. The future of successful luxury brand collaborations
  5. Dior goes for gold with flashy J'adore campaign
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Luxury Unfiltered: The real reason luxury brands fail
  9. Bentley anticipates first electric SUV, arriving in 2026
  10. Altiant is 2020 Luxury Market Researcher of the Year
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Software and technology

Google Chrome’s ad filter will force advertisers to make better ads or disappear

June 7, 2017

While luxury brands do not rely heavily on display advertising, those that do will have to pay attention

 

By Danny Parisi

The latest feature to be added to Google’s immensely popular Chrome Web browser will severely alter the way publishers and Web sites handle their online advertising, but whether this is a blow to advertisers or a call to action is still to be determined.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Women now represent 13pc of global billionaire class: Altrata
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Ferrari, Chivas Regal forge multiyear partnership
  4. The future of successful luxury brand collaborations
  5. Dior goes for gold with flashy J'adore campaign
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Luxury Unfiltered: The real reason luxury brands fail
  9. Bentley anticipates first electric SUV, arriving in 2026
  10. Altiant is 2020 Luxury Market Researcher of the Year
VIDEOS
More Videos

MORE IN Software and technology
Meta drops price on paid subscription tier in EU
Poltrona Frau, Savio Firmino join Aura Blockchain Consortium
The space for AI in authentic luxury experiences
Boucheron visits luxe soundscapes with ‘Quatre 5D Memory’
Vestiaire Collective ramps up AI use sitewide
CFDA, Google establish fellowship program geared toward inclusivity



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos