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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Michael Kors walks with influencers in new campaign tier
  9. BCG: Four trends driving the new age of luxury
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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Software and technology

Google Chrome’s ad filter will force advertisers to make better ads or disappear

June 7, 2017

While luxury brands do not rely heavily on display advertising, those that do will have to pay attention

 

By Danny Parisi

The latest feature to be added to Google’s immensely popular Chrome Web browser will severely alter the way publishers and Web sites handle their online advertising, but whether this is a blow to advertisers or a call to action is still to be determined.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Michael Kors walks with influencers in new campaign tier
  9. BCG: Four trends driving the new age of luxury
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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