Columns
July 22, 2015
Derrick Lin is senior brand strategist at Resource/Ammirati
By a Luxury Daily columnist
{"ct":"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","iv":"cec738a55042722cac343132502703b2","s":"14e963ea68ee51e0"}
Share your thoughts. Click here