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Dec. 30, 2024
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Marketing

Go beyond data to curate bespoke, memorable events

January 19, 2017

Image courtesy of The Plaza Image courtesy of The Plaza; an affluent consumer's social circle is a prime opportunity

 

By Sarah Jones

NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.

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  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Follow @LuxuryDaily for the latest in luxury news
  5. The RealReal opens retail location in Houston
  6. Cipriani Residences Miami launches home decor collection
  7. EssilorLuxottica, Prada Group renew licensing deal
  8. Luxury automakers topple fashion brands in search
  9. BMW sets record with funds raised for education at playoff event
  10. BMW models top luxury auto shopper poll, Tesla slides
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