Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  3. The RealReal opens retail location in Houston
  4. Happy Holidays!
  5. BMW sets record with funds raised for education at playoff event
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  8. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Global marketing requires balance of freedom, control

October 14, 2015

Baume & Mercier #MyMomentOfSuccess Baume & Mercier #MyMomentOfSuccess

 

By Sarah Jones

NEW YORK – As luxury brands expand into new markets, reaching consumers on a global scale has come to require customization on a regional level, according to panelists at Luxury Interactive 2015 on Oct. 13.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  3. The RealReal opens retail location in Houston
  4. Happy Holidays!
  5. BMW sets record with funds raised for education at playoff event
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  8. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
VIDEOS
More Videos

MORE IN Commerce
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
EssilorLuxottica, Prada Group renew licensing deal
Boucheron debuts first Las Vegas boutique
Bentley Home expands footprint in Saudi Arabia
Vera Wang sells IP to brand management firm WHP Global



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman