Marketing
April 14, 2022
Uncertainty does not have to be bad news for brands. Image credit: Kantar
By Sarah Ramirez
While climbing inflation has become a global issue, established brands should approach the current climate as an opportunity to innovate.
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","iv":"738eaee4baf4219e65539afbeed910ea","s":"4ef4c893fd3e4555"}
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