Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
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","iv":"71cf6e4f686427214cce5034b4a22ab5","s":"8aa9428ecb1aa04e"}
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