Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
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","iv":"0ce639af986b1fb0c30b06dd96fd7953","s":"913ef65df910e868"}
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