Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
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","iv":"e9a0c55ca66bdf938e4faa1303dc41c5","s":"16cc2f4c00ec1fbd"}
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