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Fragrance and personal care

Givenchy throws out the rulebook in lively effort

March 17, 2017

Givenchy Live Irrésistible campaign image; image source Sephora Givenchy Live Irrésistible campaign image; image source Sephora

 

By Sarah Jones

France’s Givenchy Parfums is encouraging consumers to explore the world through a lighthearted lens in the latest campaign for its Live Irrésistible line of scents.

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  1. Bella Hadid shines as face of L’Heure du Diamant collection from Chopard
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  9. HNWIs redefining status to prioritize knowledge over possessions: report
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