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Givenchy personifies beauty products to highlight emotional appeal

March 12, 2015

Video still from Givenchy's "Petites Histoires Extraordinaires" Video still from Givenchy's "Petites Histoires Extraordinaires"

 

By Sarah Jones

French fashion house Givenchy is portraying the passion and emotion behind its makeup line with a short film that places cosmetics in the lead role.

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  1. Prada taps ‘Re-Nylon’ profits to resource environmental education
  2. Tech scene, taxation fuel world’s fastest growing cities by wealth: Henley & Partners
  3. Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
  4. Japan's ZOZO to acquire Lyst in $154M deal
  5. Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
  6. Guerlain to reopen spa at Waldorf Astoria New York
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Sephora forms founding partnership with WNBA’s Golden State Valkyries
  9. McLaren creates new holding company following CYVN buyout
  10. SCAD presents first US exhibition dedicated to Jeanne Lanvin
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