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News briefs

Givenchy, Jones Group, Starwood and China – News briefs

May 2, 2013

 

Today in luxury marketing:

Amanda Seyfried Givenchy ads are en route, displacing Liv Tyler
Fashion brands are always chasing youth, so we cannot be all too surprised that Givenchy has replaced Liv Tyler, the longtime face of the brand's Very Irresistible fragrance, with Hollywood darling Amanda Seyfried, per The Huffington Post.

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