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Fragrance and personal care

Givenchy harnesses spoken word to convey gentlemen-like qualities

April 27, 2018

Givenchy's Gentlemen films. Image credit: Givenchy.

 

By Brielle Jaekel

French fashion house Givenchy is igniting interest in a men’s fragrance by proving that a true gentleman always finds the right words.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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