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Dec. 26, 2024
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  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
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Apparel and accessories

Giorgio Armani extends ski exclusives, experiential perks for winter ‘Neve’ effort

December 9, 2022

Giorgio Armani Ski FW22 The brand’s aspirational asset appears as much a lifestyle ad for the alpine resort town of Saint Moritz as it does for its own luxury ski assortment. Image credit: Giorgio Armani

 

By Amirah Keaton

Italian fashion house Giorgio Armani’s knack for novelty is on full display this ski season.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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