Multichannel
September 30, 2010
By Kaitlyn Bonneville
NEW YORK – Luxury retailer Gilt Groupe is targeting consumers via rich media and personalized email campaigns, according to an executive who spoke at Advertising Week’s "The Collaborative Alliance" session.
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","iv":"aad59b52a285f3e61a54210a56dc3674","s":"9ca2c044dd6be46c"}
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