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Nov. 17, 2024
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Automotive

Genesis launches luxury sedan stateside with fashion in mind

August 12, 2022

Genesis Make Your Mark Campaign Genesis' "Make Your Mark" campaign, inspired by the 2023 G90 flagship sedan. Image courtesy of Genesis Motor

 

By Amirah Keaton

Korean automaker Genesis is leveraging fashion’s "cool" factor to drive creatives toward its latest launch.

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  1. Alexandre Arnault named CEO of wines, spirits division at LVMH
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  8. Dolce & Gabbana introduces advent calendar this season
  9. Nordic nations setting luxury trends of tomorrow
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