Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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