Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"e86627e3be088fc992add90135898ca5","s":"e9241b91089dfd9c"}
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