Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Generational marketing is a complicated cocktail, says Oscar de la Renta CEO

November 15, 2017

Oscar de la Renta, fall 2017. Image credit: Oscar de la Renta

 

BRUSSELS – Strategy conversations are currently dominated by ways to best reach Generations X, Y and Z due to the different shopping behavior of each consumer demographic.

To read the entire article, please subscribe or