Marketing
November 15, 2017
Oscar de la Renta, fall 2017. Image credit: Oscar de la Renta
By Jen King
BRUSSELS – Strategy conversations are currently dominated by ways to best reach Generations X, Y and Z due to the different shopping behavior of each consumer demographic.
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","iv":"67b9c2cc7aaaa941f28bf2a81b1a5055","s":"7a8571df9379d96f"}
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