Marketing
November 15, 2017
Oscar de la Renta, fall 2017. Image credit: Oscar de la Renta
By Jen King
BRUSSELS – Strategy conversations are currently dominated by ways to best reach Generations X, Y and Z due to the different shopping behavior of each consumer demographic.
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","iv":"bf85b2166ea291c7665f06f9db7b9d1d","s":"db12b65443d13498"}
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