Research
March 9, 2016
China's Generation Z are true digital natives
By Forrest Cardamenis
In a reversal of the more materialistic tendencies of their parents, almost 95 percent of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious, according to a report by RTG Consulting.
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","iv":"86a2e97bf23cc535ad13c137532238b2","s":"ba0a538a4229888c"}
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