Marketing
August 15, 2022
An image of the American Express Art x Platinum card. Image credit: American Express
By Amiah Taylor
Young consumers are increasingly opting to make purchases on self-use gift cards, per global branded payment leader Blackhawk Network's new report on consumer gift card preferences and use cases.
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","iv":"adb7bc5e68e0c8ab9276c35c9107d129","s":"085962a86827ebc2"}
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