Retail
May 24, 2017
Gen Z consumes more video than any other content
By Danny Parisi
Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.
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","iv":"8395fecdf72fbc09c71f778b1b14955c","s":"287969ab13fc520e"}
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