Retail
July 12, 2017
Social media may be one of the best ways for luxury brands to reach Gen Z. Image credit: InMarket
By Danny Parisi
Surprisingly, Generation Z is more likely to be interested in and buy luxury goods than their older millennial counterparts, suggesting that luxury brands should readjust how they view the strategic value of the two demographics.
{"ct":"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","iv":"8cf7bbd6bdcc99a6cfe9fcc9d21abadf","s":"de90bb8d61e3589b"}
Share your thoughts. Click here