Retail
July 12, 2017
Social media may be one of the best ways for luxury brands to reach Gen Z. Image credit: InMarket
By Danny Parisi
Surprisingly, Generation Z is more likely to be interested in and buy luxury goods than their older millennial counterparts, suggesting that luxury brands should readjust how they view the strategic value of the two demographics.
{"ct":"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","iv":"2c61671c133bff98cb97c6e0ca5e2491","s":"6bde028ac2bad182"}
Share your thoughts. Click here