Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"9d54cae759e093254002c77270dd7ca6","s":"751284ada2933004"}
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