Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"c72afdf13f8cdbbb49958786dd82e848","s":"dcde4688eede08e0"}
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