Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"cde06126cd5501b67611f7921ac5f38d","s":"3cfa790ba7ac1c0a"}
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