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Dec. 23, 2024
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Marketing

Gen Z looks for shared values in purchasing decisions

May 17, 2018

Gen Z: More like X than Y. Image credit: Luxury Society Gen Z: More like X than Y. Image credit: Luxury Society

 

By Brielle Jaekel

While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.

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  1. Mood of global millionaires in the pandemic-era
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  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
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