Marketing
May 17, 2018
Gen Z: More like X than Y. Image credit: Luxury Society
By Brielle Jaekel
While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.
{"ct":"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","iv":"0633f72e7a54fa4f6a68d61e07dcb2d7","s":"7566a53fcfb77aba"}
Share your thoughts. Click here