Marketing
May 17, 2018
Gen Z: More like X than Y. Image credit: Luxury Society
By Brielle Jaekel
While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.
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IgH74PQTzJ9P\/TuThr0jJ0dOzEK3lTn55FhK\/s7NDb7VGQJxWleL0DRRIBqDDIgkkTIVJcx+R6cC9Aeys3O50ZBdbJ36dSEH\/mnpC2TVH+b8LhcbHOo5MWWy5pFceq9qH5GIDTp1v\/+KlbOnLjic\/w+vJ+zDDX5p7LX3qe+owKWNbjjvBZTjr9+5W1ueA4xw5fIz96WJ7CAudBOdkpyy48+UEXWHW3UcQ53JFJlFpYe7lKV\/QeMP3EPZGOefZzpY\/pVqs7SOyqljoVON+1gJjO15Kau3DUke476oJqLXCVHryZ5Thyh8A1xM0jtlzy\/f0md\/qk3KuNUWmQ8hy1FBu5NElygEPHemOdxQNIim4fg6zUNGLbN5DufCjG1UzRXBAmpeHQdEj0ug48aqaUMX895LdqXqyztwdWRn6s67heQZS\/oQWdiKWbiWEz53fYBmfTt0OskeZz3Tb6atFTbQu\/X4Gl2wNiPyyqBIuI2kh2M0t7TPquUlS14TI5Daa+u0U8fyMOl2WZ1sL1x8piHWzBmM5I7pYrZAphpME601N0+iA5OR5a836HC2o79uXNN1OTR6bJufnFpIYUTHc3\/FtaWEmoqeDuRHfP7BsTSAy\/pfPn45lt6MmhaTGXybVckHCeJBPK988UNRNOu8KUzOOS+VuGKyT3tgHU14JB02G+yGSELgEPpXwt7EekOxUGkhQXbiZXdwGIDlvNLylZTeoN\/ALoWbO5F5jXqOr+t0\/PgM0S1Qac0zygDJ5fZhz7vLUwnSBwjtDXt4d8cVo9UbeARjCEV6JaP9wB+mH97f40pa\/l5KJj75UJi2eNmIVm\/W6VUwxKgP08aIDmK8EqtiKDAOKUQKu+XilG3fWBxWGFlvTGftsL1+J1+XUeGjSi97bRbfQjxo9FSR5PPOsaTE2Lq9rd90GGE6jq6FrHUzeqknK73xIoHVCkk+a1PY9DRAOwr6SJXn8\/9XOGhjbaNwuVl5xW0JNSMkQ+QKg9igNHnhWbzyDvXbgBA6S06HpG7Y143BQIal2E8H5reoegb8C5pj+yPAbhrkfjIHZMEcEHeUnrDgyQBY\/x1UVAUFRq8\/NBFW5JiOmgOdDj2TmrYfVT2J\/9A+Vvf39FAYW0M75CuIHRk26Tj5ZACNfc\/13bCYblNbsuw2PMTiRBnxO49Dj28URBbDkJNMi\/mr716YSkiBPMG4U0Bme2N6ucJcWR1OfJbM5WyRU\/0pAMja9SFKk+p9gvImbaeyfZFMKfYWxfyoggGBr+bQiLz3X4Up\/Lv7oqqPQB4J0fBZTmHkbDJxh13peEwwz3ZJUkv39M6ZbfzwGPVqk9tFU7lksSL67tU0CsGzQVhyhIDeqBz+WH\/JvaAXsYQahc9SFAc14tJERle6Z2xC1JMZWrFTZvxqrGPIdKF2msQsHTzqfE3hmvzPULpiVnEBF93xYzVelybmuC7XTg+Uj5cvpZJeRiQNZUyJdGujrRvEP7WKbopfyJKvomRBA3qcF58V6HR+w+3m0h2jxoLnQyj0URlOIAMg8gW28rYySgVLoHnqK37KJbuS8Vo1SwNMwKEq9A8cKt6f3003BwaHsJS0tdTTzN5vjshVoE87+S+BJwE\/sYvFQ+DVmE5PgI2oikspO4ifK1bTMjRcmvBULv8B3IA37WL6pq6zeVhZSAz942tUtvMiqwmbuGSixy46AjtKkbNX03W5hzceDzlDw2tV8Kh+hJNbU7EAvSt2+BItXVGMaRvaXeJoMB2VS6wXAcfo66AgLA01hy0O+aroDe4GW4ZY29HSOl2mRGcIIy8PI2FwiX7V5FrGmOjfqI4i3ky8G37iUmx7vJGWrIpVP+EYSqiILsBrFXJGwa0UHmAQt49staQHYgXjnWUbA+F+KUFd92o9x+kkR6j5FUKI4lbYpVuFA9+tayzh1FMH3akzVXVcbYjR9weOU20hzRBvzSfPYbn9yy0lWuwcqX92Z1oxbiy\/0Z8gxuGaTDxnO6ODsQNv0XM2sz0sIryt\/6SSJKKAgVfcgr\/1oB+XsEUAzJLPPhyGuF9qhSkpsSirIo55x8pIu81GRZmOZvFrj82rndUfT72uSyb2CbUNIc7BiuSlmN3gK3z0V27sLGk0WR1DAxP0spOnfV48PX4WNSYsDbs5DLvHsHWixUp+rUXrKOzTs8MWhY7seQ5lO2r8ZfKAyJLaxiowbq46GKeF7rSsD5PAhNG0ySWq3CrZ7kplNR021VuFFSASLxfHarctJFeS6K0Au5k6XhRpwogwXxRZjwwXpkuwx6TLzDEn0eM+\/T5hXzIwcud0+rlYVWPzke+AuVbGi1kKWvm5zTLrlpv0m3jMRT\/xJ981egvJHCpVtoApGkla6QXSSBfVA9Jw0KUDE\/9tnPbzrmDm0DwAhMTBFfuIylBn7Q8z1v\/z5kKd4APBEEHxJKc0q4nml9dtplo3ZyGxUr3pQh+5vyqk0sK9zA6RxABiack60eBWTPXwNtNjehXKYsNsESrgaYP1oiCrJSBlMUUGnSM4ZTO5BRoe6q7TeLaO0T5I+xTlWSDsnh4zBgoiPGhWR978qXFdFbuW5jMrOWHsvu5W1I55uOfGTWhfTJfgh2WOZIxq6y6ctJHWk8S4Y7TDjMCYfpe3N9UenT0Hk\/JWcGZsTiQiigJ6vdyVAJQFoDVcuC3O2A4e+3Dh6HRq\/XPYYtre2xnU8PAgsfHayGYWSqn9jEhPOm4+kXX+lx4WgwpLzNdmKrN20kh+6EzojSUEMBF8WIX6TjzdGbi43ZQSmn\/lP23li0Plu\/ra1gT940bGtYur2y1UWmhcqJB1jeOylnlCVobMn0JsKdGPsdTMsGJDP20MYxCPCPi2bGsjSInyPbUhmbMaysX+Sk1kljrkg4J2JYAR7Z2ETHIZ1RgmB9CFPTzG3XK4s0PER4B1E3U4gU9cs5pSbrDlqEZ5ull5SR5R6rYjmoANXDLyJ0iEcLZelcLdN+AkHgw\/VUGC6bcYslJuF7oJ69o52qRpgxiGnjmKxShVUAK\/mHGfX8H6EevFbpPeL\/HxYax0LNMrzk1slFm2S6H89bVZ\/C92PugCBH\/sH5ioutivkDDmHjl7ZrJdyndcn47d+XsBbNRrFwY\/wX6bZ4UHfSmEaYn5k+QKRNThD3nlFFLzi6yt\/AV","iv":"3dd16d99fd48916f2ed628b9a79c0dbf","s":"0b461f38d36b8855"}
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