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Marketing

Gen Z lays down the gauntlet for luxury

April 15, 2022

The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Image credit: Anta The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Image credit: Anta

 

By Daniel Langer

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