Marketing
April 15, 2022
The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Image credit: Anta
{"ct":"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","iv":"3e59eb2df8f904c4f21679f74b19d6a8","s":"0f85b9d5ef2a637a"}
Share your thoughts. Click here