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Dec. 27, 2024
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Apparel and accessories

Gen Z is shifting fashion through empathy, awareness

June 7, 2021

This younger generation is reimagining newness in fashion to fit its needs and its values. Image credit: Depop

 

By Nora Howe

Fashion brands need to start paying attention to the non-binary thinking of Gen Z consumers, according to joint research by online marketplace Depop and consulting agency Bain & Company.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
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  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  6. Saint Laurent Paris rebranding effort to settle over time
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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  9. Just how disruptive is Airbnb for luxury hotels?
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