Marketing
October 2, 2019
Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton
By Sarah Ramirez
Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
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","iv":"98325ba1ae75581b1ce14e63a339fd4f","s":"f058a9148c9e014e"}
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