Marketing
October 2, 2019
Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton
By Sarah Ramirez
Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
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","iv":"80e6b3016fab6d6753f1c0132ae3226e","s":"4e77ecd1970e079f"}
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