Marketing
October 2, 2019
Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton
By Sarah Ramirez
Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
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","iv":"e1e353f4cd7db17c74a05592983dec5a","s":"abb9a05616e759f4"}
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