Marketing
October 2, 2019
Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton
By Sarah Ramirez
Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
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