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Marketing

Gen Z brings challenges that will keep luxury awake at night: A.T. Kearney

May 4, 2017

Image source Maisonette.com

 

By Sarah Jones

NEW YORK – While those in Generation Z are mere years younger than millennials, the cultural and environmental factors surrounding this cohort have led to key psychographic differences between the two age groups, according to research from A.T. Kearney.

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