Marketing
May 4, 2017
Image source Maisonette.com
By Sarah Jones
NEW YORK – While those in Generation Z are mere years younger than millennials, the cultural and environmental factors surrounding this cohort have led to key psychographic differences between the two age groups, according to research from A.T. Kearney.
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","iv":"9658b3cd5c28f9ce58634ef417b47899","s":"abaabf0d88da0ade"}
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