Marketing
May 4, 2017
Image source Maisonette.com
By Sarah Jones
NEW YORK – While those in Generation Z are mere years younger than millennials, the cultural and environmental factors surrounding this cohort have led to key psychographic differences between the two age groups, according to research from A.T. Kearney.
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","iv":"3ca42c7092a5e649c715b528dc3a4207","s":"79d552c5af0d04a3"}
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