Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"627928a85628f8a31b80069b30ae023e","s":"72133846fbb0cf54"}
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