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Research

Gen Z women most brand loyal: report

February 11, 2020

Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci

 

Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.

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