Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"1703c250c72d16a9a54853ff75907396","s":"1af7a9bf4915fb64"}
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