Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"2b6835ecdf3582dac1ee6bcee441ceca","s":"389518c303b34933"}
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