Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"4f0d112ca984880f3efc95be3bcf6947","s":"69ec4adbbc2ae962"}
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