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Nov. 22, 2024
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Research

Luxury marketers must grow affinity for Gen Alpha: RetailX

March 6, 2023

Houses like Dior have established entirely separate social channels for childrenswear, as the luxury industry gets a strategic head start with Generation Alpha. Image credit: Baby Dior French fashion house Dior has long-maintained dedicated digital channels for childrenswear. A new report suggests that more luxury strategies should include getting a head start with Generation Alpha. Image credit: Baby Dior

 

By Amirah Keaton

A new report from RetailX recommends the high-end market attune to a promising audience — those born after 2010.

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