Multichannel
February 22, 2013
By Tricia Carr
Colored-gemstone maker Gemfields is raising awareness for the brand among affluent and aspirational consumers through a multichannel campaign with feature film and television actress Mila Kunis.
{"ct":"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","iv":"254260695c8165dd7a8a3bb15c4345f4","s":"45f0573d4fcee2c8"}
Share your thoughts. Click here