Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"626633ee08663c5bec24dd6cee1a112f","s":"d65499a92c92d6e1"}
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