Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"1cc8203b7ea3e8b46f7f9d4347e8ca30","s":"f3611ed77713e9df"}
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