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Dec. 22, 2024
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Marketing

Future of influencer promotions lies with gamers: YouGov

November 2, 2021

Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci

 

By Nora Howe

Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  5. Vera Wang sells IP to brand management firm WHP Global
  6. Meta drops price on paid subscription tier in EU
  7. MGallery Collection wins Grand Prize for luxury tourism
  8. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Mood of global millionaires in the pandemic-era
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