Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"b528649f805db14c5da63d40132c930e","s":"44903b659ffcd8a3"}
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