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June 18, 2025
  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Bentley Home debuts picnic collection
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Dior selects new global ambassador
  8. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  9. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  10. Luxury is about to have its McDonald’s moment
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Marketing

Future of influencer promotions lies with gamers: YouGov

November 2, 2021

Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci

 

By Nora Howe

Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.

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  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Bentley Home debuts picnic collection
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Dior selects new global ambassador
  8. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  9. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  10. Luxury is about to have its McDonald’s moment
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