Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"2c2f75a94033bbd450b2c62efa097a69","s":"11508b681664e709"}
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