Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"7878aa51eb4773137dd37b3890fdffc0","s":"8c16909e04410987"}
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