Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"9c4b98e98e8c8e738cc0b9ea29a03eff","s":"1996b722f21a9e0f"}
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