Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"dbecabc73ef4e30b299937e45924cbea","s":"084a913deb9b457e"}
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