Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"2c60a20aec353e25597d3353426d4835","s":"9324820f74ac5351"}
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