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Dec. 24, 2024
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Marketing

Gamification marketing to overtake traditional media spend: Fashionbi

April 21, 2017

Karl Lagerfeld with Kim Kardashian West on the reality star's gaming app

 

By Brielle Jaekel

With the growth of entertainment on mobile and digital, brands are discovering that by creating marketing efforts with a game-like experience, they make a larger impact.

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  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Balmain enlists virtual faces as brand spokesmodels
  4. Bleu de Chanel dives deep with new campaign
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany & Co. acquires historic Titanic timepiece at auction
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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