Software and technology
March 19, 2021
In February, Gucci and Zepeto announced a collaboration to offer users stylish avatars. Image credit: Zepeto
By Katie Tamola
Gaming, and all its intricacies, is giving luxury brands a world of new opportunities to reach additional consumers.
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","iv":"afe6c24aeab2cafba7101cf486f9e03e","s":"6928e0cb76ca88f6"}
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