Software and technology
March 19, 2021
In February, Gucci and Zepeto announced a collaboration to offer users stylish avatars. Image credit: Zepeto
By Katie Tamola
Gaming, and all its intricacies, is giving luxury brands a world of new opportunities to reach additional consumers.
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","iv":"cf0521b3da4d1c0ac6daecf7a5fd2901","s":"696b9fcab75dec80"}
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