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LVMH’s Hennessy will debut its first sponsorship-touting television commercial after it signed a multiyear deal to make the Cognac brand the official spirit of the United States’ National Basketball Association and its affiliate franchises.

Pernod Ricard’s The Glenlivet and fashion brand alice + Olivia partnered during New York Fashion Week to create a special bag inspired by the single malt Scotch whisky.

The haunt of Hollywood celebrities, royals and jet-set of yore, Hotel du Cap-Eden Roc in Cap d’Antibes has reopened its doors after the most famous hospitality property in the French Riviera underwent a makeover.

Swiss watch brand Vacheron Constantin is doubling down on its bricks-and-mortar presence in the United States with the launch of a new flagship store in New York that boasts more real estate and a location with cachet.

Stately cruise line Cunard has unveiled tailored Special Event Voyages to satisfy the cravings of affluent consumers who seek more experiential travel away from the distractions of daily life and rigor.

As customer experience becomes a key determinant for a shopper to engage with a brand, marketers are under pressure to treat CX as a serious discipline under leadership of a single individual.

Just three weeks before news of the outbreak spread on Jan. 24, Moncler’s growth was in line with its 2019 results.

The women’s spring/summer 2020 collection outlines a path of playful opulence through a summer’s technicolor day drenched in the warmth of an Italian sunrise.

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Luxury Daily's live news: Bentley Motors to unveil new Bacalar grand tourer in 3 weeks; 40 British luxury brands commit to Walpole’s sustainability manifesto; Gucci goes back to ‘70s well with campaign for GG Psychedelic Collection; Kering shows 13.3pc jump to $17.3B in revenue last year.

Some people may have noticed a new feature in their WeChat “Discover” tab called “Channels.” With WeChat Channels, users can now explore media accounts, and videos from stars and bloggers – all from users who are not in their WeChat contact list. What does this mean for the industry?

Luxury Daily's live news: Bentley Motors to unveil new Bacalar grand tourer in 3 weeks; 40 British luxury brands commit to Walpole’s sustainability manifesto; Gucci goes back to ‘70s well with campaign for GG Psychedelic Collection; Kering shows 13.3pc jump to $17.3B in revenue last year.

The Bacalar will be made from ethically sourced materials, with a design inspired by Bentley’s EXP 100 GT centenary concept car.

The number is a vast increase from the initial six – Harrods, Burberry, dunhill, Johnstons of Elgin, Mulberry and The Savoy – that signed the pledge to follow sustainable practices in their companies.

From the cloakroom to the dance floor, the new campaign shot by Jordan Hemingway captures the capsule collection designed by Gucci creative director Alessandro Michele in an imaginary club scene from the 1970s.

Gucci comparable sales were up 13.3 percent and Saint Laurent comparable revenue grew 14.4 percent. The success of its new collections saw Bottega Veneta return to growth with a 2.2 percent comparable jump in sales.

As Valentine’s Day nears, luxury marketers including Burberry, Marc Jacobs, Krug Champagne and Tiffany have been promoting the holiday across digital channels, hoping to attract sales to last-minute gift-givers.

In a nod to the thirst for experiences, Four Seasons Hotels and Restaurants is on a quest to accumulate more of the ultimate accolade in dining: Michelin stars.

China’s roughly 33 million surplus men, given the country's gender imbalance, have become a powerful consumer base that turns to shopping to avoid loneliness and boredom. These Guanggun, or “bare branches,” have distinctive consumer habits and interests compared to men in Western societies and they have a different understanding of luxury.

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.