Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
A limited-edition tennis racket created in collaboration with American-Austrian performance gear company HEAD accompanies the ready-to-wear presentation.
The British department store chain is exhibiting a series of commissions in its windows, additionally screening four new short films at its cinema on London's West End this week.
Intricate demonstrations led by the Swiss jeweler’s in-house watchmaker, and tied into the ongoing Meet our Artisans campaign, were held on Wednesday evening.
The automaker will receive premium visibility throughout the season via in-stadium signage, branded experiences and digital campaigns as part of the deal.
