High-end automakers were on the receiving end of a boom-or-bust market in 2024, with record revenues mirrored by double-digit percentage declines globally.
The initiative — a series of pop-up kiosks highlighting the work of women writers — ultimately worked to ensure longevity, proving the Italian fashion house can wear the label of culturally attuned luxury maison as readily as it does Lyst Index's "hottest brand."