Worth $55,000, a VIP shopping spree at one of British footwear label Manolo Blahnik's London locations is among the many Fantasy Gift experiences the U.S. retailer is promoting via the seasonal campaign.
The retail activation includes an artistic collaboration and in-store craft workshop sessions hosted by the French fashion and leather goods house, remaining live through Oct. 26.
Worth $55,000, a VIP shopping spree at one of British footwear label Manolo Blahnik's London locations is among the many Fantasy Gift experiences the U.S. retailer is promoting via the seasonal campaign.
Brands must strike a balance between appealing to Gen Z and the older Gen Xer and millennials, who are poised to become the wealthiest generations with the largest wealth transfer in history on the horizon.
The program, created in partnership with the BFC and the CFDA, among others, will provide upstart apparel brands with cash grants to bolster sustainable practices.
The brand’s Nudo and Iconica collections lead the way, the Milanese jeweler emphasizing its longstanding dedication to empowering women and unique approach to design.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Dropping a limited-edition spirit, the whisky distiller's latest project also involves a clothing capsule created in collaboration with French skiwear brand Perfect Moment.
One barrier to widespread adoption is the perception that generative tools “harm the transmission of institutional savoir-faire," as the global consulting firm puts it.
