The second-time engagement includes a limited-edition collection, special holiday packaging and a festive window display at the Spanish fashion brand's Madrid flagship.
Aligning with the Swiss watchmaker's mission of challenging convention, the brand is backing the museum's contemporary collection installations and Media and Performance program.
The custom G-Class model features a height-adjustable seat, an emissions-free drivetrain optimized for slow, ceremonial travel and other such modifications that will accommodate the Pope's public appearances.
Decked out for the festive season, the French fashion house’s hard-sided trunk facade currently covers its flagship as the 16-story retail site undergoes a major renovation.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.