Multichannel
February 26, 2014
By Sarah Jones
French department store Galeries Lafayette has created a multichannel campaign with graffiti artist André Saraiva to prove the retailer's quirkiness.
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dqmbnt6bb4n1Hpc7Nt+7DBks4lD403mTkGDTZNVGmratzE581m0whDLMSmU\/GS5VScrQfLmqPtb4xeiapYNLdsUi6w7FXvGaHoSpIr+DdDMIEEbIHGyYGYP3ure8sdQGHo8ANSErf6TBeX5i1hgfDx+wDp3DY6bO3yvoWYPuWE0mIA3YWlRXEwjf7mf5fKj+hY7XSpvMXcTUKLy9O3oqK65eGIqmQs2v\/XM+OqqAoMarMz397xuPZ0OPhxOQgOqkASAlDP3dEe6AP2CXO\/FVQAyItB1DuWHJ3oHK36AuJ4CV5PykgUpxtxYZSSy4vhmie96cPsYNC6AEPjFY2DZ\/a9pGRVAh3BwbqB1WwFN0GL1I1tP8W28mysmI21RdKlaIbSFmOV7REjwMAT1IpGL5GYRc6pysdIFmPEjPmcxeXGXSkd7zkFHOJ1tu70N+pDh9JPf0k8rgXiBZrOCoapWQdDhIyIXkARvRk\/xbXglmUp6\/SoFndyIw+2TEEqdpaQa0d+IKshkzocolRjAgwWNezkk0iZw9kE3K0KU\/iJpa2rQCKlYe3fATy8ZPnOI9UcBCXpwcJ3NCcKXaLEbPqJro2TpU+92kpLvM+\/8uPvTe6+QZUi\/VIR8pew5dDJk+tAnTDrk9HjBrGwAiwf2fnQ+6aUUPztxrT4t\/fL6s\/hhtJ9fZ1RTfddfcaZlnVET02dTg667CYMcLU3ssLuCWUBMSleiqiCT9cQtEwVNmjUIxCoji7JsiAdWjnVSoXLU8JPpgfpZdSpgvkvVlIaeAz1BuJJbwFxl3xcVmpAUo6OIxYUrGq08Kr3g+Ld74yBAz87D7DZaF8Lg77bgWanUnyac+TGlcNkNT3f+gN5cIrs\/c+NduenkNlOCv8mZMvdKOLKWlrZkSt56OEqaVx1mnWIH8gOYShIIPf5PaZWskS\/iSTQVmgvlb9LOmmX1vwUfq0ssdOBxi0Ova1G2jtb0Iz7dqn7RY+08rQw2uuSvrl2uWdyu+bWVqNiLVn3U4PSrNDWUJMaW7+0bpsdmhNtyN5RVKBx6KPwBSxZJQ9f515XyL8NA9LSILhUNWbyatvcRUhV8kBpAPXe+rSwR0FaV7UeL5Jg9kXHcVREagnzr5\/nLJAVh1HTMa4W8rIF8624u6asX3sB7bJXl80KYfdwN8si68FAP8mV7sJjpqKacUE4\/2FfioaxWXdnK0BJotsd4zqjNs4MMg0eemdeXYFpKIzDcZ90ihkVNnWr5gvYiASQbsh4L5woX8a95ghzVfda7STsJc+oyYh6d1Kw2LSE0bO6rDmQwfPZ7yR0g9gl\/XAY3ITs8DGYSFPjpqIM520fAIhk\/FqG7PRllgYYPdd7s6OepxGq+nrUrBJkJODlfbnDRIuLq2q4IgUbvvRxMkrgEQ7GJhSZPRnxF41M0mPKCqbhFsq5zMVBYvF9v\/azsUeDN1VvYsZNG7PeFyJLRN\/JaW6D0wZjlpk1jKDv605XFAT8dB1brVmmhZtMkmzkiJ7FqwTYq3XPdEMNWwFniPTAdKLQfxL59HlIcfUNcxELfcr9FDeIrbddHE4dEar65Lu6bTcvDJK6V9dprxLS6i0PNyZ6Kjo69i42YGwahBnfNa5T2tiMGWqe7RCIdEcdjI0Ar+G\/o84sV0g+SPaLBDZHjTYUteoI0F4Tsiv+\/1iHAw51vysCvPHFH29RnT2oCDSuSgt9UElSGTXLWiYAJhMWEhSDKXu6x3iBmJGQJ\/PJfuPtHe1bWltQAn4LLHJ0oEOBBTWQLYYcHDQtGFv4K6+9itJ421olibD\/N1PfW\/9wGZyp9Hetp0G+zqJqRjJPr1JBk4OntL7AgT+PV5lqBlq+\/SyZE8ZmwsCHPv+GnmyaPbbtQjApv\/8RmOt0zUM9mSXVB58G8EqAXpIhgwcX4axIlXiYLbasQj4BEJfazrCupmml9yRDerOCNlyjxk6pzKromRW2CVkw6uBunoCEwJqwgTwXbOPlo0Xt\/9UZdXw5xlC0+h2eAsuBcu0RTa+EPTgskKl3KHrLHxFOn1cd4MMmlTIJuu3fBQlfhC78Ul497xmjKq1qSpIob\/LFKRysJ5qrLeRK\/ngP4K4y7kXNIXm2wBE\/yz8Yk1hLuJ53uEWc0yA9R1bYUzjmkHHytb82iUiB0lcSxBavlzfIH9rJCG+ulubQ1ypENAMu\/C+EMpTNoBAuNLv9O5axBH0ymNJilOl7kkIyv4aEJz+eTWRtwGFdRH2Hil+5AyFHKgq1n620G4QipAGGhTTX6tM5I7zYHPOlEKz2cjJimHnR47EKTKaR30wODUacs7\/cweRfVl00hgvg45w2QJoh7x3wXhncUlewW4UUC8LRrUqfWfsaVhVYJrnogmvpJ\/JN\/euwXMt61T+3v++S8AElL412wVDoVqFiiPMQYIHkPHP\/D9Y5CauEe+6ox+VJE9eyxdOich\/kNjJc5JhEIAOzxUjNI5vustvPBzumkgfLpX75feAB8XN43NLZFEsRA7PE7YmIUl+EFB7ktKHX0080pSJQ7CS33XN0nZHazK1WBD39A5\/Zg4FAfDp2OMIuWmHlbIbrcgpDWl2o9owPvMRe8LlwfZ+8erYAbU3w70706MjesahEjpGh+3WK\/L3mQQIrdkwb5VHGbdP3e1X+MJ90PCiXaMpgYo9E8+BtXwa8W+kuctjclwuW34ZcrN0TZBK3Hl2jL5YJGABnj2CiHUb2ack6e1nob\/I59XIPNjR2gyvcwa8aP6KfUT5obhyt540K2J+mUNXGzvJLqBmIzazDqhkkAtKrP6jgNKz8iptd2\/cXYabbqvObIOV8fGmsybbC8DlBaPUvwNUWMmYrQA5uq+CsuHC5EEW1qQvjtMAPokOrSxncHnDcsbezOrbvTaVIK\/30N7XCnnRsQIMGZE\/XXKgkzdJriEdphD5axNOB\/lvfTEnZHXJzkDHPe5vEGh4ZM3bGs7k6wkXNnuQAr3v7ISYVbPXmqGvBntkLFkkB9rFVrg9wHO7TJU25l7KJJFnloYW1zTFY57aAExXzExeZ1PFuBILIhchDCVPNAeINtYb03AvdW3NI23Hp6Dyr9lwr68IlJo0322+P8n6hyVQXs+0z5X76h\/pp2rS33MywZ+KOK8Y8GisTPD8edxsAg58wDsIDzNcznRA6sOm32gUrZCawIUqv\/itkex2MlNgUSuOrg5QgJK2Zo8Io3QfbvV6liwqasGLzCmLSFaXeLaELjjD+b2SHqjDeUE0w+lem1A1y5XqIJ+H+Ry3vruZgzCsJng+6d66UUQM0SAMekP\/xhBnuhgTHYok1t6amQm9YVFx2WbH31So+3knzNfQ5Q0Egrat32CycYSb35ctj8z8sAuQlCSPllcjn+Rxwa5qCj2XC0go7VJ27LyZo41X65iS4BNwTI\/889bfP+C0\/tyKcjFA6yRI9MicMPYX0+fffhOkW\/89AanNinaMKRaaBrKQGfm6omstWpANZnRO50yUpGQHae5FToYG0k3u18HTHndkN8uEw21DKcX4mom7RGK79ahVTHrSJaAvF2E36guwgSCHaug6tFyDnjwnFUpIQW0GSdtUtESai7EMBFYu3qq\/jtqKbKdamoc46nGtTiU7mxe4m3z5zydmN85AC5YuvTzquxMkIJ20Qo2YUc8MripaGrRQDCggb6cF0Bs4aivcpQEn1q2uTL58UKeW06\/RZtzCVWiB4Sb2viCgpdAbYykugTAhW1uidBfBpRqi08IPe89as\/uVW27p2s4zArKIf6oXZyayE0kiNjyHumBfIfPpY3BeXlIJLv3w+53QfTN8BgLo6HAnMMVO3OxYui68T6kO+tIR05mbQ0o5DMybagE3p4PRfNyMY83CRwWl3mcJSJdReDSuMCN7QUgFpdCChKxrLAXrZfjlmH5BYB8PbSMqSJJgpdA2l4fEz\/9jRYGp6FxgDU\/nzXOtRu\/02WIcqwWhZKshIh\/DToN9mlE0Hk6\/zhb+TMLpbCy5IXTN0cdO1iH6uFRmfJOd5nOCkMTL2ZVqj3l7OE+h2aAeyOOiqAqO19nYpuezxo4bWoNvuyjANUj+OAhBEKR8mCaiAoReDdrAi2lqtEjXJtdwpfhNZVAz3235AN2HTXGyJXXbhg6lapVQEh0eQTVWu2+L6wCxD+eBQrmbf3yry5lupalqZ+ttq5BnkF0Bz\/Am+P3ak2JHMI5DESudKlzDmAVxiW+NtwWF6y0ejtOmZ2CknuNkiAL\/7qNu3dNcawV2WOkJQlTj9Tq7mCgBLuF+EP\/bAsn\/0HI3WGy4rucz8MUqB\/R4F\/NuPRiWLiR2cRJegMksFHNb38CPYUN0Fb9XWaEY+fLuBJuwIWERe+myFBMuWVPCknvuhEFOlEaaJ0Mmb9vjHPIBOTLFDVDpIWA\/vpRItyVUb2sIHNVNPM68Kz2E000AhKrh4uFmxhL27hsj0lC5UiBEftE8f3xD1loGhnOyzNc0++ueMNlnWG3J9KmAzhaK3LtF93yXZHeubrPnoYLbA5DMu5mlxD3HChQsq38L11Om2uudi\/RHcuzzzXhIHsnecMvT7fuwF5Z0Zh36V0MAX1dTr2+AWpvNq\/itgeOsB\/851nuNKC7KHf7HHUs2gSpl3ksCXoBVWwt9CK9sNfstvNFA94KtTlg\/pudjqkAcyyM\/IkDwQlAt8AalvojfDy4xNn7nGRUGavBnl4aLC4kBmh30NjlEfYifFRIg04lqbo9iEwFhhJFdHguo+ZBKLHONlvuqQbflarnOIvQ4RHG6a4d9cg7gHlMYuOS4W7QqT2eGCdsDwSFkpfWJbciRsxGgCflBAqBP90xJZk4\/yX50dTE\/yqj1WhhBdt16PX9gUoKnSKsyZPjbNSuJ6HG05RJBCCjxJ\/RWEjsV5zieNh9PA2ctrG7oy3dRhy1AAsPkQIpPEQ5S6yNIFOfULKX28Nr\/y+mn3OH8CuQZB3pwDs25C1oIoPmMIz5mwSHYtKLWR+dCi7OSwN3+5upWtpO9BDPj9ReYeckZY+I\/JISCBxGykLe8L075EQ6EJjdFgt1ORAV2s4ikrOmoPEdwq62tewzrhgZtnNJ4cePsR+\/URMa00xrnf8g\/\/V43BUWmBz1CdBJctoum5PU6wUstLN0LUH699XJz4VU\/EQzjxdgXgZJmJ+jRxqYuFmM42nb7sJ+teX5INHc1hd+N6pbKtEDUkTyZLA4hCHNsGX53EMlr1uPR9FifXh+UAHucEGmhyzmvyeSmkionkTJhhJyRSwBI07sUGRbRFehBuzgkE4QjNEFbzJcM2xXZlFajHZLjboYC7rvXkeS1oj6Ky1b78JVzeG5CqqPwE3kmwxYt4gFDplsUeDM36Z5QFlrXnh0rPQCEW67ZYlt+Cix8F7SOJJRTRcVxSFhymGvHsGdtpDP3MvIkfKMrj6SWidYgiJZ6Dmn2mTrBJMkVLfsPxIsp+7oRcTOowWRJL1BQqQa8mXvLFfsBCrN+8ckLxoIBWbL60i6zDqt3dZncBE4lw7BOiTvTYmg54kkBcXpsqm5QhRSwUh+m8gofFqz5tMJ1NCs0IqslbY+87RlHOwucJI3qxJpG2V2vzDcq7fz49VtN92GzzDhqC9TYCgm5YBT0SAl1BWGwcHDtU6s+voxICVWajDoG9AH\/TXdSlNr9cViZYgnIcduSVyZaDSDMSDmGEL02LlJUdUILCEO9oWhTaUD57Ddqo86N0QJssM5WtJeq5edPfJSxnHGTxjXpIJZ+qe5OhxfseONpBiTr70Cv3k\/XuSuxtThTQ5jmiHUSPnqQ6ObBUQm7n+yRbXCSHaWOOnT+2e\/kQm432ctdxugpNfDsKPhNu7QDqq4SuKB0j8YbiqG5YqM1cCLdLCth9k3CjB3P9L6IbHfdMwkLPCwUjP2Lvc0EDXyNQiqniowyUSvcvwwuBTdbu7OD9\/tVWrj\/bgyyQOGBlokbhi14XbDlcBT++8\/gwY2qIctOLVtGA3UJY4yaoU4IwMSDNompmpjcz9uCzOIQ5ECK+nGw8B\/kxc9stZ2YXCItaJvB4VTs2Ps9SsrkMwYWvOamuZAQ+eZxVa4qiVX0O3C9Odrmo4Fx0fmhTWAb4HP4VceV6rP04pLPBg5\/5lZUGpNI++Xe2Si5mmzEz2F9yhd3L\/4H75yJjXdLlohaPosME0jaFjUhLL3BccnivmGN2XnQ27k7ZfVJXBiRz+DECxTqfABm0f4X7y9j5BNoLJOiWYXaiLqLJ5I8hvQW9EVt6Hu2DaEne83yLV7EQRGq1PLgLJk1lbZbvrGHLWF1LhGcsUOIWvK8EP\/\/gBHN1NTIWn0xSHSyWs\/xSLPuw2znSHezaFkqnqDnwfIv6yxJf7sNRsNNZq57hA5xrF\/fIHQZbBHRheansP+2fBz5345\/jjxGCrOhag6cBg6SPFAtx6XHSyAooARN4MdIEW\/3iBqT6SdfPTXRnJg6pWF+jC1BGPd2Jxs5r3mJCdtRCfbmJwQfcu+4HzB\/aaoc2cnW4yvR1z8KuNZMirA132OlAcavn7deLq3OhvmOGB3tgvLPLdXwWONcNpzwt0J1p7vnEd+XW0zAaAqzcgdtm0+Zv5u+6fA5YWJLhaAZg4QqV6jvzANXnVtZQdb\/N5HgjFxWGKfAIhELS1njPp0Jt3AoHBHyKsBg1g4g+8SkNVmekciwAK9Lpen5ntAwoMhJFPm9wHWjWuXmiNWiDTOaH+eCrYOrwXqN\/GjSgTuzXm5B6sCVQvSvD4jNW\/o9Cyw2Qx34NBsyNFdefRMyQNikSKpQszOLYMyMJpyByWrmnPrQmvESsNal5ki\/izKSLGJdjA7jAEuZk8PWcIefh4FQtn1fuiS0xyaJ7IdBmgDyZF9gN+ATZ7gd9kyyCNZb3s4jfB6O3LM4H7ATBLwy4m4g2PkP0XRt6YfA1csTcH+\/NW9t03NLqSWMzVYpGbPHjVDEI70EcpdZ7bHxwSzG1Lh8sTT3aR7UtO4K1Sfo\/aAjHo2I0iwpn5vGB1DUIYKf4fg43HDk1tM2RA\/YiUV\/Z\/yWDD+T19P0XFSXGtJ7w9fqEwM=","iv":"10128fbe0902ac0c0ff08ee589294d12","s":"39568e2a8450ebf5"}
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