Multichannel
February 26, 2014
By Sarah Jones
French department store Galeries Lafayette has created a multichannel campaign with graffiti artist André Saraiva to prove the retailer's quirkiness.
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","iv":"b40c8727a5ee3d7a3f39ffd1d5517494","s":"dc268ced807fc4a5"}
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